EXECUTIVE FOCUS: DANA THORNOCK, PRESIDENT OF DANMAR HEALTH CORP.
VITAL STATISTICS

Age: 36.

Where born: Salt Lake City.

Family: My parents, Carolea and Ken Nielsen. My husband, Martin Rasmussen, and my children Elizabeth, Aaron R., David, Aaron T., John, Tyson, Riley and Chase. (We have two "Aarons" because we liked the name so much! Actually, I was widowed and then remarried and increased from four to eight children overnight.)

Education: Bachelor of science degree in child and family studies with an emphasis on nutrition, fitness and communications.
Primary products: Educational fitness, nutrition, health books, videos, audios, classes and personal coaching.

Primary markets: Primarily women, but also men, children and families.

Number of employees: 5.

Annual sales: $500,000.

PERSONALITY PROFILE

First "real" job: Baby sitting and house cleaning at age 11.
Management style: Open, yet structured. Whatever fits the current crisis!

Strategy for success: Walk my talk 100 percent! I never encourage my students to do something that I don't do myself.

A memorable failure: I'm still working on having a truly organized desk and never running faster than I can walk. I'm always striving to declutter my life.

Heroes: Eleanor Roosevelt, Benjamin Franklin and my grandfather, Daniel Davis Riley.

Leisure time and hobbies: Water skiing, volleyball and hiking with my children.

Favorite book and movie: "The 7 Habits of Highly Effective People" and "The Fugitive."

© 1995 Deseret News Publishing Co.